Overview

Short artisan course in Digital Marketing consists of competencies that an individual must achieve to effectively apply the acquired digital skills in real world scenarios. It entails providing knowledge on the impact of technology in marketing and how to utilize it for increased sales and business growth.

Course content

• Introduction to Online Marketing
• Understanding social media [Twitter, Facebook, Instagram, Google, LinkedIn]
• Understanding Emerging Social Media sites
• Media Planning and Buying: Digital Advertising
• Content Marketing
• Web Search Analysis
• SEO and SEO Marketing
• Digital Strategy

Learning outcomes

By the end of the course, graduates will be able to

• Apply aspects of Online and Digital Marketing
• Use social media platforms for marketing
• Understand and use emerging social media sites
• Undertake Social Media Planning
• Create Advertisement for Digital platforms
• Create Content for Marketing
• Undertake Web search analysis
• Implement SEO and SEO Marketing
• Device a Digital Strategy
  

Duration

• 3 months

Entry requirements

STUDENT PROJECTS:

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